Director, Product Marketing, Digital Natives on Azure

at Microsoft Corporation
Published September 19, 2022
Location Los Angeles, CA
Category All  
Job Type Full-Time  


What does the Uber, Airtable, and Salesforce of the future go out and build? What technologies will companies like these adopt to build their businesses and create beautiful and intuitive customer experiences? How can we at Microsoft and Azure help them achieve their goals? If this sounds like the multi-dimensional challenge youre excited to solve, keep reading about this role!

Were looking for an experienced and innovative Director of Product Marketing to join our team and lead the market strategy and product marketing for digital native audiences (startups, born-in-the-cloud companies, ISVs). This role is on Azures Digital & Application Innovation team which is on a mission to help every developer and every organization to innovate with ease in the cloud.

Your job is to identify the needs of those customers and build the business and marketing strategy to help them get value from Microsoft and Azure. The right person for this role has a successful track record of operating in high-functioning product marketing teams, is familiar with startup and technology company audiences (or has worked at some of these!), and also enjoys B2B go-to-market. If youre motivated, an out-of-box thinker, an excellent cross-functional collaborator, and a great teammate, we want to hear from you!


Define and create excitement around a customer-focused business and market strategy in a cross-functional and highly matrixed organization

Lead a cross-functional team across marketing, startup programs, ISV teams, sales, and more to drive a comprehensive WW go-to-market

Bring voice of the customer to drive authentic product strategy, marketing and go-to-market efforts

Drive awareness and accelerate adoption of Azure, GitHub and other Microsoft offerings among digital native companies and their developers

Partner closely with engineering teams to shape differentiated product investments and roadmaps that drive innovation for these customers

Partner with finance and business planning teams to define business plans

Define global sales focus areas related to this portfolio and work hand-in-hand with the global sales leadership to empower field teams to beat their targets

Accelerate Azures perception as cloud provider of choice for digital native companies through thought-leadership and partnering with influencers

Contribute to the overall Azure Application Innovation business strategy and growth as member of a senior marketing leadership team.


Exemplify Microsofts core leadership principles (create clarity, generate energy, deliver success) in a highly matrixed environment

Strong track record of fostering a collaborative, diverse, inclusive and transparent team culture across your leadership team peers

Growth mindset orientation and ability to take a 360 view when facing ambiguity to lead the team in making tough decisions

Track record of leading and coordinating large, cross-functional, matrixed, global project teams

8+ years experience including 4+ years in product marketing or consulting

Familiarity with cloud technologies and business models

Excellent written/verbal skills, storytelling and exec communications are a must


Experience working at or marketing to technology companies and/or startups and/or developers is a plus

BA/BS or equivalent

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form ( .

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